Self-Service Saturday! Just in time for Easter. 3 bathing stations will be available 9:30 to 1:30 for DIY baths. Wash those sandy beach dogs or muddy hikers clean. Call or text to schedule a set time or walk in, first come, first serve! Leave the mess to us 🐾🐾


Spring is right around the corner and all our little friends are coming back out. Don't be left in an emergency with no protection from that surprise visitor and a smelly situation.

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Discount Full Service Grooming!

Jan 28, 2021 – Feb 5, 2021

Did you know that you can schedule an appointment with one of our students for a discounted rate? Call, text or email us for more details or to schedule an appointment. All students are supervised by our Professional Stylist Instructors through the entire grooming process.

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Who needs a little cooling off? We got you covered. Appointments available next week.

We are seeing many more pets that are over due for grooming coming in that are matted all over. Understanding what we are facing as groomers is critical. We cannot demat these pets safely or humanely. This is a picture taken at another grooming shop (unknown) of a Doodle with a pelted coat. We do...

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a month ago
My black labs had never been groomed so I wasn't sure what to expect, but it's really shocking how clean and shed-free they are after their full service treatments yesterday. Having never been through the process, I thought they might seem a bit traumatized by it (like trips to the vets can cause), but they have behaved like it was no big deal. Very friendly atmosphere, lots of care and attention to details. There was a price discrepancy which they handled professionally and with kindness and I left knowing I would be back. And they smell amazing!
- Houston H
a year ago
Our newfie is beyond happy with his giant femur bone I bought at the shop today! It is a challenge to find safe and digestible treats for our dog, especially since he is so large. Grooming By the Sea's shop offered a great variety of treat options and the piece of mind that I was giving our dog something safe and wholesome. The pricing was affordable too! The boutique has an amazing selection of pet apparel and quality shampoos, sprays, and brushes. It is a one stop shop for your pet. Great place!
- Lauren P
11 months ago
I brought my 9 year old Cavalier King Charles, Gigi to the shop for the first time after searching for a new groomer. Her grooming was exactly what we asked for and most of all Gigi loved it (especially her blueberry facial), Dara did an awesome job! I found Dara and her staff highly knowledgeable, caring and professional. We will definitely be back, as well as recommend this groomer to others!!!
- Kimberly L
    Holistic grooming is the practice of providing a stress free, irritant free, cage free and natural environment.  We pay attention to your whole pet ... not just his hairdo!  Because we know they are your best friend ... hair, skin, nails, glands, ears, eyes and teeth are all given special attention for the state of your pet's overall health.

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  • (603) 801-5584


Get directions
1 Robert Avenue
Portsmouth, NH 03801
United States

Business Hours

Mon:9:00 AM – 5:00 PM
Tue:9:00 AM – 5:00 PM
Wed:9:00 AM – 5:00 PM
Thu:9:00 AM – 5:00 PM
Fri:9:00 AM – 5:00 PM
Sat:9:30 AM – 3:30 PM
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